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page144from Building Ideas
Semiotics in Architecture – The Rediscovery
of Meaning
Where does all this leave us in terms of
structuralism and the “language” of architecture? A possible connection was of
course suggested by Barthes’ use of the city as a metaphor. However, the more
specific question of the building as a system of signs related to functions was
left to the Italian writer Umberto Eco who wrote a lengthy essay on this topic.
Eco was close to the work of Barthes with hi interest in the sign-systems of
everyday life, particularly the presence of archetypal themes in the narratives
of popular culture. In a study from 1973, following the U... more ...
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page143from Building Ideas
This implies that each act of speech is in
some sense a repetition – that our words have always been spoken before us, and
that language speaks “through us”, as even Heidegger had suggested.
Barthes’
thinking, however, is based on Saussure’s idea of the arbitrariness of the
sign, which allows the notion of the “free-play” of meaning to disrupt such “totalizing”
discourses as “reason, science and law”.12 It is here that Barthes is echoing a
major theme in deconstruction, one that Derrida had already instigated in Of
Grammatology in 1967. As Barthes describes it in ... more ...
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page142from Building Ideas
sign must be part of a system, he
considered all objects equally worthy of this kind of meticulous textual
analysis. Barthes’ idea that we are always somehow locked within various
networks of representation anticipated Derrida’s famous notion that there is “nothing
outside the text”. Barthes provided a demonstration of the importance of these
cultural “texts” – including works of architecture – and he tried to describe
in his later writings the tools by which these texts could be “read”. As he
described in his essay on cities, given as a lecture in 1967:
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page141from Building Ideas
reading with the alternative “systematic”
(or categorical) approach.8 The gridded structure that Barthes makes use of
here was often adopted by Lévi-Strauss, particularly for the complex analysis of mythemes in his
later work on the science, or “logics”, of myth.
Barthes,
however, by contrast with Lévi-Strauss, used the term “myth” to refer to “ideology” which he saw
as a way of distorting meaning in favour of a dominant political or economic
power. The thinking behind this process of disto... more ...
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page140from Building Ideas
verbs or adjectives chosen from those available
within the system. This technique of interpretation can be seen more easily
with a restaurant menu, where items can either be read as components of a meal,
or simply as alternative starters, main courses or desserts. Table 1 shows
Barthes’ formalized version of this analysis, comparing a range of signifying
practices and contrasting the “syntagmatic”(or sequential)
System
Syntagm
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