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page140from Building Ideasverbs or adjectives chosen from those available within the system. This technique of interpretation can be seen more easily with a restaurant menu, where items can either be read as components of a meal, or simply as alternative starters, main courses or desserts. Table 1 shows Barthes’ formalized version of this analysis, comparing a range of signifying practices and contrasting the “syntagmatic”(or sequential)
Table 1: “Syntagm and System”, after Roland Barthes, Elements of Semiology, p. 63.
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