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page018from Building IdeasWhile many of these ideas are paralleled inthe preoccupations of the Japanese Metabolist group, who were working onsimilar possibilities around the same time, the ideological assumptions behindthis group of projects are actually quite distinct. For the Japanese, concernedwith the acute problems of post-war overcrowding in city centres and thechronic pressures on land use in the country as a whole, the possibilities ofminimal living units piled up in tower blocks had a necessary logic behind it.The British work, on the other hand, had a much more playful air to it,premised as it was on issues like the desire for sensory stimulation and thevery 1960s preoccupation with the pursuit of pleasure and a libertarianlifestyle. One project that neatly summed up the group’s concerns was the “Cushicle”or “Suitaloon” device, again by Michael Webb, which provided a portableenclosure for a single person with sufficient technological apparatus toproduce a totally sel-contained environment. This highly seductive indulgencein the imagery of the new space age technologies shows a neglect of the needfor architecture to support life in the public realm – although the rhetoric ofthe group rarely addresses such traditional everyday concerns. As the criticReyner Banham, the great champion of the machine aesthetic , remarked in a 1972book on the group, Archigram were “short on theory and long on draughtsmanship…”2. ThatBanham should raise this paradox of a seemingly rational application of theproducts of new technology – here being forced into some highly irrational uses– highlights the conflicting forces at work in the theoretical climate of thetime. The same writer had raised a similar concern about another of high-tech’sobvious antecedents, the British movement from the 1950s known as the NewBrutalism. In the subtitle of Banham’s 1966 book called The New Brutalism:Ethic or Aesthtic? lurks the lingering uncertainty about the real motivationsbehind the barefaced display of raw concrete, water pipes and electricalconduit boxes that soon became the trademark of what was turning into a style.The mention of “style” in this context set alarm 2 Reyner Banham, quoted in Peter Cook(ed.)Archigram, Studio Vista, London, 1972.
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