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page002from Building Ideasyear along with the other temporary structures. From a set of black and white photographs – some carefully retouched for effect – the building became know across the world through publications on modern architecture. Nearly all subsequent commentary on this “touchstone” of modernity was made by those who had never seen the building, except in these much reproduced photographs.
A similar process has taken place in the spread of foreign influences in America, such as Frank Lloyd Wright’s famous inspiration by the architecture of Japan, after seeing the Ho-O-Den pavilion in Chicago at the 1893 World’s Fair. From the 1932 MOMA show called “the International Style” to the same museum’s 1988 exhibition on “Deconstructivist Architecture” – both of which have had a huge impact on the production of architecture in North America – the influence of other media on the transmission of architectural ideas can often far outweigh that of the experience of the buildings themselves. Whether in books, films or exhibitions, or as part of a general cultural debate, architectural concepts exist on a plane distinct from their embodiment particular buildings. This is not to say that the two realms can ever be separated from each other, merely that “built objects” from just one component within a larger network of “architectural phenomena.” Daniel Libeskind’s design for the Jewish Museum in Berlin is a prime example of the reputation of a building preceding its construction by several years. So many publications have presented this project at various stages during its completion that, like the Barcelona Pavilion, it has taken on a life of its own through drawings and photographs. This situation can lead to a disenchantment with the apparent transience of our “media society”, such as implied by Jean Baudrillard’s book entitled The Gulf War Did Not Take Place, where he suggested that the “new event” had become more important than reality. A more positive understanding of this new fluency of ideas would accept that the media event is also a valid component of reality. Likewise, in architecture this idea is an important factor in our understanding, which is always the result of a “collision” between imagination and experience. The publication of polemical projects has also increased rapidly in
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