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page139from Building Ideas
These
archetypal themes are played out in countless individual myths and Lévi-Strauss’ ambitious intention
was to provide a universal “template” for their interpretation. It is this
emphasis on universality and the use of binary oppositions as units of meaning
that lends his method its immediate impact as well as exposing its obvious
limitations. The archetypal themes which appear in myths and seem to limit
their potential meaning relate to the inherited structure of language that
apparently limits the possibilities of expression. This “displacement” of the
individual subject from its sovereign position as a free-thinking person is one
effect of the structuralist view of the world which later philosophers
attempted to address. The implicit determinism in Lévi-Strauss’ approach to culture
seems to result from his overreaction to phenomenology and existentialism – he
disparaged their emphasis on the individual subject’s experience and sought
instead for a more objective means of analyzing and interpreting reality. His
quest, like Edmund Husserl’s, for a truly “rigorous science”, had resulted in a
similarly isolated study of the “essential” structures of meaning.
Projecting
some of these insights back into the social context of experience has been the
task of those more recent writes who have been influenced by structuralist
thinking. Of these, one of the most provocative is the French critic Roland Barthes,
who also demonstrated in his later work the influence of structuralism on
deconstruction. As Lévi-Strauss had already demonstrated that the linguistic model could
be applied to social practices – such as marriage laws, religious rites, food
preparation and so on – Barthes was able to extend this thinking into the
context of contemporary culture and at the same time assess its political
implications for our understanding of sign systems. Barthes also amplified Lévi-Strauss’ analysis of the
ways in which signs transmitted their meanings, based on two alternative ways
of interpreted a word, either by category or position within a sentence. By
this he meant that words could be understood as part of a continuous chain or
sequence, where they acquire meaning by their position and context, and through
their relationship with other words in same sentence. On the other hand, they
can be understood in terms of categories or groups of words, or as alternative
nouns
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